Deveolpment of the brand book для бутика clothes «TITO»
It is no secret that style plays a big role in our life. Unfamiliar people often rate us by appearance. Everyone loves beautiful furniture, beautiful cars, stylish watches. Sometimes, even a small element is able to emphasize our social status, or simply to raise our spirits.
Equally important is the appearance of the company. The main component of a harmonious image is integrity. All elements must be combined with each other and complement. This problem is solved by the brand book.
Logo design for youth clothing brand
I have developed a simple and stylish font logo for the youth brand clothes. In the slogan “Every day is new” under the logo, I used the effect of increasing the font to emphasize the meaning of the phrase. I have developed a basic version of the logo, as well as an icon that can be used independently from the main logo.
I picked up several black and white patterns with the effect of optical illusion for the design of corporate elements: boxes, packages, tags. We also complemented the corporate identity with illustrations. The main colors of the company – black and white. However, in the style it is possible to add any contrasting bright color.
Style – is an easy way to talk about complex things.
Designers present fashion four times a year. Style – this is what you choose for yourself.
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